TAMIU Faculty Authored Book Collection

Paul A. Herbig

Herbig, P. A. (1998). Handbook of cross-cultural marketing. Binghamton, NY: International Business Press. ISBN: 0789001543

Herbig, P. A. (1995). Innovation Japanese style: A cultural and historical perspective. Westport, Conn: Quorum Books. ISBN:0899309682

Herbig, P. A. (1994). The innovation matrix: Culture and structure prerequisites to innovation. Westport, Conn: Quorum Books. ISBN: 089930933X


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